Dr. Joachim ScholzinXR MarketingWill consumers ever buy (into) AR glasses?Let’s be clear about one thing from the start: The AR glasses shown here are not a genuine design concept (or even currently available…·7 min read·Jul 18, 2022----
Dr. Joachim ScholzinBetter MarketingHow Much Do Professional Augmented Reality (AR) Lens Creators Make?How to make an estimate of how much money full-time professional lens creators can make·9 min read·Jul 11, 2022--1--1
Dr. Joachim ScholzinXR MarketingDoes AR advertising work?Yes. In more ways than you might think.·9 min read·Jul 6, 2022----
Dr. Joachim ScholzinXR MarketingWhen and where will we enter the metaverse?Even if you follow marketing or digital technologies just a little bit, I am sure you have heard people talking about the metaverse.·6 min read·May 9, 2022----
Dr. Joachim ScholzHow to launch an activist brandJeremy’s Razors is loved by customers because it dares to offend·31 min read·Apr 2, 2022--1--1
Dr. Joachim ScholzJeremy’s Razors cuts through woke cancel cultureThe Daily Wire extends its product range and offers a masterclass in ideological branding that all companies can learn from·5 min read·Mar 24, 2022----
Dr. Joachim Scholz6 Insights for improving your influencer marketingNew research introduces the Influencer Marketing Dartboard to explain what consumers actually do with influencer content·31 min read·Feb 14, 2022----
Dr. Joachim ScholzHow brands can turn a PR crisis into a branding opportunityTraditional rules for how to respond to a crisis no longer apply. In today’s social media game, brands must risk to offend… someone.·19 min read·Feb 14, 2022----
Dr. Joachim ScholzinXR MarketingHow AR can build intimate consumer-brand relationshipsResearch study reveals additional potential of augmented reality for marketing·4 min read·Feb 13, 2022----
Dr. Joachim ScholzinXR Marketing6 Reasons why virtual influencers will be essential for social media and metaverse strategiesVirtual influencers outperform their traditional counterparts on these six brand benefits·23 min read·Jan 24, 2022--1--1