Will consumers ever buy (into) AR glasses?

Dr. Joachim Scholz
XR Marketing
Published in
7 min readJul 18, 2022

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Let’s be clear about one thing from the start: The AR glasses shown here are not a genuine design concept (or even currently available product) by Microsoft. They are created by an external designer who could have been, admittedly, a little bit more clear about the origin and status of this concept.

Nevertheless, the fake Microsoft Holo Glasses are an interesting design concept for…

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Dr. Joachim Scholz
XR Marketing

I’m a Marketing Professor who teaches the world’s first dedicated AR Marketing courses. I reveal how brands can use AR/XR to become part of consumers’ lives.