How to launch an activist brand
Jeremy’s Razors is loved by its customers… and hated by the rest
31 min readApr 2, 2022
Key takeaways:
- The Daily Wire’s new shaving brand, Jeremy’s Razors, offers marketers across the entire ideological spectrum a masterclass on how to launch an activist brand
- Jeremy’s Razors utilized the ‘escalation strategy’ to set up an ideological battlefield and cast itself as a moral protagonist engaged in an epic battle with woke cancel culture
- While Jeremy’s Razors successfully…
