6 Insights for improving your influencer marketing

New research introduces the Influencer Marketing Dartboard to explain what consumers actually do with influencer content

Dr. Joachim Scholz
31 min readFeb 14, 2022

Key takeaways:

  • In order to increase the effectiveness of their influencer marketing strategies, brands must understand what consumers actually do with influencer content and how they receive value from influencers.
  • The Influencer Marketing Dartboard outlines six specific actions through…

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Dr. Joachim Scholz

I’m a Marketing Professor who teaches the world’s first dedicated AR Marketing courses. I reveal how brands can use AR/XR to become part of consumers’ lives.