6 Insights for improving your influencer marketing

New research introduces the Influencer Marketing Dartboard to explain what consumers actually do with influencer content

Dr. Joachim Scholz

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Key takeaways:

  • In order to increase the effectiveness of their influencer marketing strategies, brands must understand what consumers actually do with influencer content and how they receive value from influencers.
  • The Influencer Marketing Dartboard outlines six specific actions through…

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Dr. Joachim Scholz

I’m a Marketing Professor who teaches the world’s first dedicated AR Marketing courses. I reveal how brands can use AR/XR to become part of consumers’ lives.