6 Insights for improving your influencer marketing

New research introduces the Influencer Marketing Dartboard to explain what consumers actually do with influencer content

Key takeaways:

• In order to increase the effectiveness of their influencer marketing strategies, brands must understand what consumers actually do with influencer content and how they receive value from influencers.
• The Influencer Marketing Dartboard outlines six specific actions through which consumers integrate influencer content into their own consumption and identity projects.
• Marketers can leverage the Influencer Marketing Dartboard for selecting influencers as well as for coordinating and fine-tuning content creation.

Image credit: Los Muertos Crew

How to make influencer marketing more effective

Influencer marketing is one of the fastest growing marketing strategies. Accelerated by the global pandemic, influencer marketing spend is expected to reach $4.1 billion dollars in the US in 2022. Worldwide, influencer marketing spend is projected to grow by 19% in 2022 into a $16.4 billion dollar industry.

Investment in influencer marketing is exploding for many good reasons: