Dr. Joachim Scholz – Medium

Dr. Joachim Scholz

Published in
XR Marketing

Will consumers ever buy (into) AR glasses?

Let’s be clear about one thing from the start: The AR glasses shown here are not a genuine design concept (or even currently available…

Jul 18, 2022

Will consumers ever buy (into) AR glasses?

Jul 18, 2022

Published in
Better Marketing

How Much Do Professional Augmented Reality (AR) Lens Creators Make?

How to make an estimate of how much money full-time professional lens creators can make

Jul 11, 2022

How Much Do Professional Augmented Reality (AR) Lens Creators Make?

Jul 11, 2022

Published in
XR Marketing

Does AR advertising work?

Yes. In more ways than you might think.

Jul 6, 2022

Does AR advertising work?

Jul 6, 2022

Published in
XR Marketing

When and where will we enter the metaverse?

Even if you follow marketing or digital technologies just a little bit, I am sure you have heard people talking about the metaverse.

May 9, 2022

When and where will we enter the metaverse?

May 9, 2022

How to launch an activist brand

Jeremy’s Razors is loved by customers because it dares to offend

Apr 2, 2022

Apr 2, 2022

Jeremy’s Razors cuts through woke cancel culture

The Daily Wire extends its product range and offers a masterclass in ideological branding that all companies can learn from

Mar 24, 2022

Jeremy’s Razors cuts through woke cancel culture

Mar 24, 2022

6 Insights for improving your influencer marketing

New research introduces the Influencer Marketing Dartboard to explain what consumers actually do with influencer content

Feb 14, 2022

6 Insights for improving your influencer marketing

Feb 14, 2022

How brands can turn a PR crisis into a branding opportunity

Traditional rules for how to respond to a crisis no longer apply. In today’s social media game, brands must risk to offend… someone.

Feb 14, 2022

How brands can turn a PR crisis into a branding opportunity

Feb 14, 2022

Published in
XR Marketing

How AR can build intimate consumer-brand relationships

Research study reveals additional potential of augmented reality for marketing

Feb 13, 2022

Feb 13, 2022

Published in
XR Marketing

6 Reasons why virtual influencers will be essential for social media and metaverse strategies

Virtual influencers outperform their traditional counterparts on these six brand benefits

Jan 24, 2022

6 Reasons why virtual influencers will be essential for social media and metaverse strategies

Jan 24, 2022

Dr. Joachim Scholz

Dr. Joachim Scholz

I’m a Marketing Professor who teaches the world’s first dedicated AR Marketing courses. I reveal how brands can use AR/XR to become part of consumers’ lives.

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