Dr. Joachim ScholzinXR MarketingWill consumers ever buy (into) AR glasses?Let’s be clear about one thing from the start: The AR glasses shown here are not a genuine design concept (or even currently available…Jul 18, 2022Jul 18, 2022
Dr. Joachim ScholzinBetter MarketingHow Much Do Professional Augmented Reality (AR) Lens Creators Make?How to make an estimate of how much money full-time professional lens creators can makeJul 11, 20221Jul 11, 20221
Dr. Joachim ScholzinXR MarketingDoes AR advertising work?Yes. In more ways than you might think.Jul 6, 2022Jul 6, 2022
Dr. Joachim ScholzinXR MarketingWhen and where will we enter the metaverse?Even if you follow marketing or digital technologies just a little bit, I am sure you have heard people talking about the metaverse.May 9, 2022May 9, 2022
Dr. Joachim ScholzHow to launch an activist brandJeremy’s Razors is loved by customers because it dares to offendApr 2, 20221Apr 2, 20221
Dr. Joachim ScholzJeremy’s Razors cuts through woke cancel cultureThe Daily Wire extends its product range and offers a masterclass in ideological branding that all companies can learn fromMar 24, 2022Mar 24, 2022
Dr. Joachim Scholz6 Insights for improving your influencer marketingNew research introduces the Influencer Marketing Dartboard to explain what consumers actually do with influencer contentFeb 14, 2022Feb 14, 2022
Dr. Joachim ScholzHow brands can turn a PR crisis into a branding opportunityTraditional rules for how to respond to a crisis no longer apply. In today’s social media game, brands must risk to offend… someone.Feb 14, 2022Feb 14, 2022
Dr. Joachim ScholzinXR MarketingHow AR can build intimate consumer-brand relationshipsResearch study reveals additional potential of augmented reality for marketingFeb 13, 2022Feb 13, 2022
Dr. Joachim ScholzinXR Marketing6 Reasons why virtual influencers will be essential for social media and metaverse strategiesVirtual influencers outperform their traditional counterparts on these six brand benefitsJan 24, 20221Jan 24, 20221